La Mesa Village District Sign

The Downtown District Sign is a community project led by the La Mesa Village Association in partnership with the La Mesa Park & Recreation Foundation (Fiscal Sponsor) to build a new focal point in downtown La Mesa. The sign will be located in the heart of the Village at La Mesa Blvd. and Palm Ave. and consist of two columns adorned with beautiful brass plaques and 1,512 hand-painted 4"x4” tiles funded through community donations.

Let’s Paint! We are excited to announce that we have reached full funding for the new La Mesa Downtown District Sign and will now begin the Tile Painting phase of this project!

We have partnered with CeramiCafe as the tile painting venue, conveniently located at Grossmont Center Shopping Center in La Mesa. For anyone who has purchased tiles, you are encouraged to make a reservation to schedule a specific date and time to paint your tiles.

How To Make An Online Reservation to Paint Your Purchased Tiles:
- Visit and select the “Grossmont” location.
- Click on the “Book Now” under the “Downtown La Mesa District Sign” event
- Choose your date on the calendar
- Choose your time once you’ve selected a date (appears under the calendar)
- Select number of guests, and click “Continue”
- Fill out the “Customer Information” and click “Continue”
- Fill in the final questions and click “Continue” and your reservation is complete!
- You should receive a confirmation email with your painting date/time from CeramiCafe (be sure to check your spam folder if you don’t see it in your inbox)

You are welcome to walk in or call CeramiCafe at (619) 466-4800 to make a reservation.
Please make sure to tell them you are there to “paint your tile(s) for the La Mesa Downtown District Sign”. CeramiCafe has a master list of everyone who has purchased tiles and how many. Here are guidelines to keep in mind before you paint your tile(s). You will be required to sign off that your tiles have been painted once completed.

Note, individuals are not able to purchase District Sign tiles at CeramiCafe as they are now sold out.

For CeramiCafe hours, please visit their website, or call them at (619) 466-4800. CeramiCafe is conveniently located in East County at Grossmont Center, 5500 Grossmont Center Drive, La Mesa, CA. 

All tiles will need to be painted by June 30, 2023!

Questions? Please email us at

Completed        District Sign Design Options and Drawings
Completed        Community Input
Completed        Design and Location approved by the City Council
Completed        Established Fiscal Sponsor (La Mesa Park & Recreation Foundation)
Completed        Collected Funds for Tiles & Plaques                                    
In-process        Technical Drawings, Engineering and Permits
In-process        Tile Painting @ CeramiCafe (Grossmont Center)
                         Groundbreaking Ceremony & Construction
                         Ribbon Cutting and Celebration

There are still plaques available which is a great way for a business or family to have their name engraved on the sign in perpetuity. 

Leave a Legacy Plaque Fundraiser

If you're interested in purchasing a plaque please fill out our "Leave a Legacy" Plaque Fundraiser Pledge Form. Note: once you submit the Google pledge form, you will receive a "receipt" to let you know that we have received your request (be sure to check your spam if you don't see it in your inbox).

For more information:
"Leave a Legacy" Plaque Fundraiser fact sheet

Thank You Community Sponsors

In The News

La Mesa Courier, April 29, 2023 - "Tile painting event moves La Mesa Downtown District Sign further along"

East County Californian, April 28, 2023 - "Boosters gather for downtown sign support"

KUSI News, April 19, 2023 - "La Mesa Downtown District Sign campaign moves ahead with tile painting"


San Diego Business Journal, December 12, 2022 - "It's a Sign - For La Mesa"

KUSI News, December 5, 2022 - "La Mesa fundraises final dollars for new downtown district sign"

La Mesa Courier, November 29, 2022 - "La Mesa Village Downtown District sign currently 83% funded"

KUSI NEWS, February 25, 2022 - "La Mesa invites public to 'leave their legacy' on Downtown district sign"

CBS 8, February 16, 2022 - "Jewel of the Hills | La Mesa prepares to install an archway sign"

La Mesa Courier, Dec. 17, 2021 - "District sign project moves forward"

Please direct press inquiries to: Elizabeth Ranta,

Questions ?

Questions? Please visit our Contact Us page.